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Adobe announced that it has acquired EchoSigna provider of electronic signature and signature automation tools Adobe is almost a decade late getting into this game, but the strength and recognition of the Adobe brand may help drive more mainstream adoption of the technology
I hate faxing When a business wants to send me a fax, or asks me to fax something to them, I am compelled to remind them that this is 2011 I am happy to print, sign, scan, and email somethingbut I don't do faxing What's even better, though, is to cut out the printing and scanning steps, and just sign documents electronically and send them on their way
For many, the Adobe announcement signals a new eraa step forward in the quest for paperless workflow and contracts But, the concept is not new DocuSign has been providing electronic signing services since 2004, and EchoSign itself has been around for a number of years as well
Regardless of the timing, Adobe has grand plans for EchoSign We see the majority of contracts being signed on the web in four to five yearsup from one percent today,said Kevin Lynch, Vice President and General Manager of Acrobat Solutions, and Digital Enterprise Solutions for Adobe, adding, Printing out paper, signing with a pen, and faxing or sending it in an overnight envelope will not be the way of the future and in the coming years will feel as antiquated as using film for photos
EchoSign is an established player in the field with over 35,000 paid subscribers, and more than 3 million users EchoSign customers include Groupon, Facebook, Dell, Pandora, Comcast, Time Warner Cable, Aetna, BT, and many other globally recognized names
Jason Lemkin, CEO of EchoSign elaborates, We intend to accelerate EchoSign's growth through broader awareness and integration with Adobe's existing document technology, including the more than 500 million users of Adobe ReaderLemkin also believes that there will be benefits to existing EchoSign customers with the integration of Adobe tools and resources
For some, though, tying digital signatures to Adobe's proprietary tools may be an issue The erse product portfolio at Adobe may get in the way of maximizing the potential for digital document signing as well
DocuSign is a leader in digital document signingand the primary competitor for Adobe and EchoSign DocuSign Founder and Chief Strategy Officer, Tom Gonser, says, We feel that as a neutral bestofclass provider of electronic contracting we are more able to span the market than an electronic signature component tied only to one technology
As established as EchoSign is, DocuSign essentially created the market in the first place It has been doing electronic signatures since 2003, andaccording to Competecomeight out of ten documents that are signed electronically today are managed through DocuSign DocuSign claims that more than 8 million DocuSigners have signed more than 70 million documents in more than 50 countriesand new DocuSign users are being added at the brisk pace of 30,000 per weekday
Gonser explains, DocuSign provides full forms management, signer authentication, data collection, signature capture, workflow automation and document storageall in the cloud EchoSign has not developed a complete solution for large business, severely limiting their market opportunities to small simple business applications
Hopefully with both Adobe and DocuSign driving things, we will see much wider adoption of electronic signatures Adobe is a trusted brand that lends some street cred to the concept of digital document signing, and should help bring it into more mainstream use
I hate faxing When a business wants to send me a fax, or asks me to fax something to them, I am compelled to remind them that this is 2011 I am happy to print, sign, scan, and email somethingbut I don't do faxing What's even better, though, is to cut out the printing and scanning steps, and just sign documents electronically and send them on their way
For many, the Adobe announcement signals a new eraa step forward in the quest for paperless workflow and contracts But, the concept is not new DocuSign has been providing electronic signing services since 2004, and EchoSign itself has been around for a number of years as well
Regardless of the timing, Adobe has grand plans for EchoSign We see the majority of contracts being signed on the web in four to five yearsup from one percent today,said Kevin Lynch, Vice President and General Manager of Acrobat Solutions, and Digital Enterprise Solutions for Adobe, adding, Printing out paper, signing with a pen, and faxing or sending it in an overnight envelope will not be the way of the future and in the coming years will feel as antiquated as using film for photos
EchoSign is an established player in the field with over 35,000 paid subscribers, and more than 3 million users EchoSign customers include Groupon, Facebook, Dell, Pandora, Comcast, Time Warner Cable, Aetna, BT, and many other globally recognized names
Jason Lemkin, CEO of EchoSign elaborates, We intend to accelerate EchoSign's growth through broader awareness and integration with Adobe's existing document technology, including the more than 500 million users of Adobe ReaderLemkin also believes that there will be benefits to existing EchoSign customers with the integration of Adobe tools and resources
For some, though, tying digital signatures to Adobe's proprietary tools may be an issue The erse product portfolio at Adobe may get in the way of maximizing the potential for digital document signing as well
DocuSign is a leader in digital document signingand the primary competitor for Adobe and EchoSign DocuSign Founder and Chief Strategy Officer, Tom Gonser, says, We feel that as a neutral bestofclass provider of electronic contracting we are more able to span the market than an electronic signature component tied only to one technology
As established as EchoSign is, DocuSign essentially created the market in the first place It has been doing electronic signatures since 2003, andaccording to Competecomeight out of ten documents that are signed electronically today are managed through DocuSign DocuSign claims that more than 8 million DocuSigners have signed more than 70 million documents in more than 50 countriesand new DocuSign users are being added at the brisk pace of 30,000 per weekday
Gonser explains, DocuSign provides full forms management, signer authentication, data collection, signature capture, workflow automation and document storageall in the cloud EchoSign has not developed a complete solution for large business, severely limiting their market opportunities to small simple business applications
Hopefully with both Adobe and DocuSign driving things, we will see much wider adoption of electronic signatures Adobe is a trusted brand that lends some street cred to the concept of digital document signing, and should help bring it into more mainstream use
